Friday, February 27, 2015

Rolex Basel 2015 Preview

Rolex is gearing up for Basel.  UPDATE TUDOR JUST DROPPED A BOMB! RESERVE DE MARCHE 70 hr COSC IN-HOUSE!



What will we likely see in 2015?

  • Ceramic Daytona 
  • Platinum Sky-Dweller 
  • Another Fully Platinum Sport watch more likely Yacht-Master.
  • Perhaps a reworked DDII case -- similar to the SKD case. 

What we will likely not see?
  • PepC in SS.  Bluesy in SS
    • Why: Rolex traditionally takes a few years before releasing in SS after introduction in PM.  It's just too popular in white gold and they make a higher margin and will drive up demand more for when they are eventually released in approximately 5-10 years. 
  • 44MM Submariner 
    • Why: they have the DSSD. 42mm is possible however as the SDc appears to be taking over a "smaller" size than the SubC.  

Breitling Basel 2015 Preview

Chronoliner with a ceramic bezel:  http://www.breitling.com/en/news/details/chronoliner-3334 

More updates to come.




Rumored Canadian Price Increase for Rolex

Right now it is much cheaper for an American to buy a Rolex from an Authorized Dealer in Canada versus the USA.  This is in-part due to lower pricing and a stronger dollar.  Even the taxes and duties do not erase the significant price gap. 

Forums report Canadian AD pricing is close to USA grey market prices and suggest that Rolex will correct the price discrepancy to protect USA ADs by increasing the Price of Rolex in Canada to bring them in line with USA pricing. 

It seems for the moment Rolex is cutting margins in places with strong currency and raising prices for other areas to have a more level field.  Japan and Eurozone had cheaper Rolex prices than USA and still do to some extent but the prices in those areas have been raised and take a good amount of the potential savings from buying a Rolex in those areas. 

It is also interesting to note Patek is doing the opposite.  They are keeping the prices firm in the areas with weak currency and adjusting the prices lower for stronger currency areas such as the USA.  In essence Patek just cut the prices of their watches for the USA, something I've never witnessed Rolex do.