Monday, March 30, 2015

Apple Watch Buying Procedure is Outlined. Forgoes Research.

New details are coming out about the method to purchase an iWatch apple watch.  Yes, there is a specified methodology, and perhaps most importantly mandatory time-limits to see a watch in person. mentions that aluminum and steel buyers will have up to 15 minutes to look at watches while those opting to buy a gold cased initial release apple watch will have up to an hour to look at up to 2 gold watches.  Watch Edition buyers will have a "private area" to view watches.  All watch buyers will have access to video chat to set up the watch. Reservations are suggested.

Tuesday, March 10, 2015



COSC in-house movement with Reserve De Marche complication & 70 hour power reserve!!!!

login and see it here:

Canadian Rolex & Breitling Price Increase

Today ADs received notice that Breitling and Rolex prices will increase approximately 6-8% for the Canadian marketplace.

Sunday, March 8, 2015

The Apple Watch is Broken: A Look at the Hardware

What is it about
They seem to need to point out all the issues with the apple watch including reports of only 3 hours of on screen time telling and painfully slow charging and then suggest its acceptable.  They write about how they think it may be a flop that will change the world.

Let's call a spade a spade, the apple watch won't replace a watch for the purposes of telling time in real life. I get on a plane or go out for the night, the apple watch isn't coming because in its current form it fails as a useful life tool.

Here's a what's wrong with the apple watch:
  1. The architecture is borderline stupid
    1. I don't know who thought not having a ninja core was smart
      1. Running the S1 is a battery draining configuration with little thought to power saving whilst being used for its intended purposes.
        1. You can't replace a watch if you can't tell time.
    2. It would have been very easy to have a separate watch IC and low power negative LCD screen on-top of the black screen
      1. It would allow you to tell time for more than a few hours and save the battery for high compute tasks
      2. It would also make the black screen look less stupid.
  2. The screen apparently takes a lot of battery
    1. but why?
    2. its just 17% more resolution than the LG G watch, but only has 1/10 of the battery life. 
  3. Apparently Apple thinks people want to wear blank screens
    1. Personally I think wearables are meant to be worn, not having the screen on all the time will look, black, and not Rolex Submariner black, iphone screen off black...
      1. Is this what the fuck apple thinks "form" is? 
        1. Go back and study tiffany's more.
  4. Apple attempted to innovate and failed
    1. Many of the top design features of the watch will not even make it to market in the stock skihill form 
    2. They focused on things that weren't needed and then failed to implement them
    3. You're paying for failed R&D
  5. Apple failed to innovate where it mattered
    1. Instead of featuring a new way to combat the battery life issue they sucked when they had to innovate
  6. The battery life makes it unreliable as a tool
    1. Who in their right mind would leave their keys at home if their apple watch may not unlock their hotel rooms or etc because it is dead.
      1. e.g. you still need to carry cash or credit cards, and can't just use apple pay via apple watch
    2. If you can't rely on the apple watch it isn't indispensable is it?
Things the apple watch should have had:
  1. Ninja Core
    1. The S1 doesn't do a good job at offering low power performance a second fail safe timing system could or should have been employed.
      1. People may need to tell the time for more than 3 hours.  
      2. People may have wanted to wear their apple watch for a day and night on the town. 
      3. The structure is basically not designed in an innovative way, i.e. splitting out the low power task to low power components.
  2. Ninja Screen
    1. A second low power screen could have been layered on top of the "incredible apple watch display" used for time telling. 
    2. seriously it isn't difficult to layer a simple negative LCD on top of the full color screen, you'd have let people tell time for months at a time, versus hours. 
  3. A fully discrete time telling system, which would run the low power applications that a watch needs, telling time!
    1. Again I would have argued for a separate time telling system with dedicate IC, power and screen.
    2. keeping the watch separate would have enabled sufficient battery life. 
  4. Hybrid Power
    1. The battery life is unacceptable, heck I'd argue 2 weeks is likely unacceptably low. but combined with proprietary slow charging and a 3-4 hour screen time low compute is stupid and needed to be addressed.
    2. Apple should have used caps for quick charges
    3. Apple should have used a separate battery for timing
    4. Apple should have introduced an interesting way to recharge
      1. Rolex and Seiko recharges based on movement
      2. Citizen and Casio recharges on sunlight
      3. Apple should have recharged using mid-range wireless charging. 
        1. Either way a 3-4 hour battery life is significantly less than their competitors, not to mention actual watches. 
  5. Should be water proof
    1. Rolex figured it out quickly watches need to be perpetual and they need to be waterproof.
    2. I just don't see how living with this watch makes sense.  It won't replace a watch or a set of keys. 

Apple Watch Charges at a Sloth like Rate

Apple knows the story of the hare and tortoise well.  Perhaps that's why Apple's watch has an insanely short useful battery life and a very long charging mechanism.  Instead of the usual quick charges we are looking for and used to the Apple watch foregoes any sort of quick charging opting for an imperfect inductive charging. 

Don't get me wrong inductive charging is a good idea for a watch.  My 20 year old Panasonic razor also has inductive charging and charges in five minutes. 

We have an amazing piece of tech that could replace keys, credit cards, walkie talkies, barometers, and altimeters, many spy devices, instead it barely tells time.

It tells time for 3 hours.  The screen can only be on for 3 hours even during low power compute tasks.  This means that if you are doing more than telling the time for 3 hours you will likely get even less time as you engage the CPU and wireless and storage subsystems.

Then your watch will need to be charged painfully slowly.  PAINFULLY SLOWLY. 

Apple watch to "tell time for 3 hours" on a single charge

Developers have revealed that the apple watch will last up to an incredible 3 hours of being able to tell the time.  And if you don't actually need to tell the time but just want the watch to be able to track the time, with it's screen off, you can time for an incredible 19 hours!

I know Steve Job's is pissed off somewhere.  He knows what the apple watch could have been.  Being able to have just three to four hours of displaying time is a step backward especially considering rumored slow charging time and competitors watches lasting up to 48 hours of screen on time telling.

Friday, February 27, 2015

Rolex Basel 2015 Preview


What will we likely see in 2015?

  • Ceramic Daytona 
  • Platinum Sky-Dweller 
  • Another Fully Platinum Sport watch more likely Yacht-Master.
  • Perhaps a reworked DDII case -- similar to the SKD case. 

What we will likely not see?
  • PepC in SS.  Bluesy in SS
    • Why: Rolex traditionally takes a few years before releasing in SS after introduction in PM.  It's just too popular in white gold and they make a higher margin and will drive up demand more for when they are eventually released in approximately 5-10 years. 
  • 44MM Submariner 
    • Why: they have the DSSD. 42mm is possible however as the SDc appears to be taking over a "smaller" size than the SubC.  

Breitling Basel 2015 Preview

Chronoliner with a ceramic bezel: 

More updates to come.

Rumored Canadian Price Increase for Rolex

Right now it is much cheaper for an American to buy a Rolex from an Authorized Dealer in Canada versus the USA.  This is in-part due to lower pricing and a stronger dollar.  Even the taxes and duties do not erase the significant price gap. 

Forums report Canadian AD pricing is close to USA grey market prices and suggest that Rolex will correct the price discrepancy to protect USA ADs by increasing the Price of Rolex in Canada to bring them in line with USA pricing. 

It seems for the moment Rolex is cutting margins in places with strong currency and raising prices for other areas to have a more level field.  Japan and Eurozone had cheaper Rolex prices than USA and still do to some extent but the prices in those areas have been raised and take a good amount of the potential savings from buying a Rolex in those areas. 

It is also interesting to note Patek is doing the opposite.  They are keeping the prices firm in the areas with weak currency and adjusting the prices lower for stronger currency areas such as the USA.  In essence Patek just cut the prices of their watches for the USA, something I've never witnessed Rolex do. 

Friday, January 30, 2015

DTS:X Will Likely Incorprate & Expand NEO:X instruction set

DTS:X will likely expand upon the instruction sets and "base 11.1 channels" location of DTS NEO:X with open source object location data.  Even when DTS NEO:X was released DTS claimed that the matrix channels could be discretely recorded using meta-information.

DTS:X sources will likely have the option of discrete 11.1 channels with other sound sources being placed anywhere using object location data located within the 11.1 base with other channels completely sourced from open source object location data.  It is likely DTS NEO:X will be able to decode DTS:X sources up to 11.1 channels but without any object location data.

Eurozone Rolex Price Increase: ~7%

ROLEX PRICES ARE UP ~7% across EUROZONE, EUROPE as of 1/30/15.

Prototype Rolex Movement of

Thursday, January 29, 2015

Rolex Price Increase

Some say Rolex had already begun planning for price increases before the de-coupling of the Franc to the Euro.  Now a price increase is a certainty, the question is "how much?"