Don't let this rigidity fool you Apple does specify stores have the discretion of showing up to 3 gold watches within that one hour period if they deem it profitable.
While Apple is trying to break into the luxury business they seem to sincerely miss the mark on the purchasing of luxury products. Substituting videochats with one on one set up. They seem to disregard the initiatives that promote luxury brands, which is spontaneity and perhaps actual handling. I understand you can't test drive a ferrari off the lot, however the Ferrari dealers will arrange a test drive at a track with a Ferrari owned car. A bentley dealer will spend hours going over the various color and wood combinations. And more relevantly you can go into a watch store in shorts and try on 5 or 10 $50,000 solid precious metal breitlings and rolexes but you can't go into an apple store and see more than three ceramic-gold encased mini-computers? Seriously, you can't make this stuff up.
I am shocked at how clueless ComputerWorld writers are about the suggested "target" of the apple watch edition, Rolex. For example Stephen Glasskeys comments "After all, a 'six pack of Rolexes' could easily be purchased for the price of a top-end Edition watch."
|The "uncomplicated" Rolex OP 39mm|
I'm not the biggest fan of Apple but Steve Job's built one heck of a company and you have to respect him. The iPhone was a pretty good phone, perhaps great (despite the shoddy cell service provider that launched it). The Apple Watch is complete shit as a watch. It is a wearable computer. Fine but I'm sure Steve Jobs would have wanted to dominate every feature that watches do well, Tim Cook has provided up to 4 hours of screen time to tell the time, and 19 hours of screen off time, out the gate the apple watch is inhibited from accomplishing its core purpose as a watch. I also use a lot of the "golden age" apple products, like a 5s and pre-ipodization macbooks and macbook airs. I have to wonder how he would feel about the new methods of buying his products.