Monday, March 30, 2015

Apple Watch Buying Procedure is Outlined. Forgoes Research.

New details are coming out about the method to purchase an iWatch apple watch.  Yes, there is a specified methodology, and perhaps most importantly mandatory time-limits to see a watch in person. mentions that aluminum and steel buyers will have up to 15 minutes to look at watches while those opting to buy a gold cased initial release apple watch will have up to an hour to look at up to 2 gold watches.  Watch Edition buyers will have a "private area" to view watches.  All watch buyers will have access to video chat to set up the watch. Reservations are suggested.

Don't let this rigidity fool you Apple does specify stores have the discretion of showing up to 3 gold watches within that one hour period if they deem it profitable.

While Apple is trying to break into the luxury business they seem to sincerely miss the mark on the purchasing of luxury products.  Substituting videochats with one on one set up.  They seem to disregard the initiatives that promote luxury brands, which is spontaneity and perhaps actual handling.  I understand you can't test drive a ferrari off the lot, however the Ferrari dealers will arrange a test drive at a track with a Ferrari owned car.  A bentley dealer will spend hours going over the various color and wood combinations.  And more relevantly you can go into a watch store in shorts and try on 5 or 10 $50,000 solid precious metal breitlings and rolexes but you can't go into an apple store and see more than three ceramic-gold encased mini-computers?  Seriously, you can't make this stuff up. 

I am shocked at how clueless ComputerWorld writers are about the suggested "target" of the apple watch edition, Rolex.  For example Stephen Glasskeys comments "After all, a 'six pack of Rolexes' could easily be purchased for the price of a top-end Edition watch."

The "uncomplicated" Rolex OP 39mm
Obviously a quick trip to a Rolex AD would dispel that false idea, fuck it, he could have just opened up if he doesn't want to leave his house, however, it would have helped his article because he could contrast the proposed methodology of selling apple watches.  But let's do Stephen Glasskeys research for him, you're welcome ComputerWorld. The cheapest men's Rolex currently sold is over $4,000, so a six-pack of the exact same entry level watch would be $24,000.  An entry level "tool watch" from Rolex a Rolex Submariner no date is over $6,995 (street price from a grey market internet dealer) adding a date to that SubC will set you back more than $8,395.  So a six-pack of Rolex popular tool watches would be over $42,000 if you group the explorer into a dress line, if you want to buy 6 explorers it would be close to $36,000.  Perhaps a quantum of research would be helpful.

I'm not the biggest fan of Apple but Steve Job's built one heck of a company and you have to respect him.  The iPhone was a pretty good phone, perhaps great (despite the shoddy cell service provider that launched it).  The Apple Watch is complete shit as a watch.  It is a wearable computer.  Fine but I'm sure Steve Jobs would have wanted to dominate every feature that watches do well, Tim Cook has provided up to 4 hours of screen time to tell the time, and 19 hours of screen off time, out the gate the apple watch is inhibited from accomplishing its core purpose as a watch.   I also use a lot of the "golden age" apple products, like a 5s and pre-ipodization macbooks and macbook airs. I have to wonder how he would feel about the new methods of buying his products.

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