While watching the season finale of Psych with my girlfriend mention they are really "pushing the s4". I told her the finale was sponsored by Samsung but the thought stuck with me. Although our taste in TV couldn't be more dissimilar, we both would see tons of S4 commercials with discounts. Wal-Mart has the S4 for $168 with a $50 rebate! Etc! Etc!
I started doing some research and found that the S4 sales forecast has been downgraded by analysts. Why the phone's sales are potentially lacking is an interesting question especially considering the iPhone5 also seems to be down.